The Promise of Personalized Medicine: An Apples-to-Apples Approach
Fri, 05/16/2014 - 12:18pm
Personalized medicine is a term you hear a lot in life science and drug industry discussions. This six-part video series from both Drug Discovery & Development and Bioscience Technology will explain what personalized medicine is, how it works and the potential of this concept.
In our sixth video, Andrew Wiecek wraps up the series by taking a look at one of the therapeutic areas that could be significantly improved by personalized medicine: cancer. The approach is similar to comparing apples to apples, he says.