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Personalized medicine is a term you hear a lot in life science and drug industry discussions. This six-part video series from both Drug Discovery & Development and Bioscience Technology will explain what personalized medicine is, how it works and the potential of this concept. In today's video, Andrew Wiecek discusses how personalized medicine works by highlighting the importance of biomarkers (and bananas) and showing that they play a key role in identifying genetic variations associated with disease.

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