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OffWhite Salter to Deliver Presentation at BioOhio Workshop for Bioscience Companies

Wed, 02/18/2009 - 9:49am
Bill White, CEO of OffWhite Salter, has been selected to deliver a presentation on Tools, Tactics and Digital Media at the forthcoming BioOhio workshop on Marketing Communications for Bioscience Companies to be held at the JumpStart Center, Cleveland, March 3, 2009. The workshop will cover topics such as branding, marketing communications and strategy development, and is part of a series of member services offered by BioOhio, a non-profit organization designed to build and accelerate the bioscience industry in Ohio. The March conference is designed to bring together members and guests of Ohio’s 1,100 emerging biotechnology companies with technical marketing specialists such as OffWhite Salter who offer expertise in life science, pharmaceutical and medical research branding and communications. White’s presentation will focus on global integrated marketing programs through the synthesis and application of electronic media, Web sites, e-newsletters, social networking, twitter and innovative texting solutions in support of technical sales, training and customer service. BioOhio, founded in 1987 as the Edison Biotechnology Center and formerly Omeris, is a non-profit organization designed to build and accelerate bioscience industry, research, and education in Ohio through networking and professional development. JumpStart, Inc. is a Cleveland-based venture development organization established to advise, invest, assist and accelerate early-stage ideas and emerging growth companies throughout but not limited to Northeastern Ohio. OffWhite Salter LLC is a marketing communications firm established through the alliance of Offenberger & White, Inc., Marietta, OH and Salter & Associates, LLC, Vienna, WV. The firm services local clients in consumer and business-to-business markets, as well as national and international clients in technology-based businesses. For more on OffWhite Salter visit www.offwhitesalter.com/inside. The workshop is free to BioOhio members. Non-members are invited and encouraged to RSVP to Jennifer Goldsberry, Events Coordinator, jgoldsberry@bioohio.com or call 614-675-3686 x1004. For information online visit www.bioohio.com. Release date: February 17, 2009 Source: OffWhite Salter LLC
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