The Biolog, Inc. method for microbial identification allows lab to identify and characterize a range of gram-negative and gram-positive bacteria across diverse fields of microbiology. With the added capabilities of Phenotype MicroArray technology for elucidation and kinetic quantitation of phenotypes, researchers are able to measure cell pathway activities and phenotypes by analyzing cells under thousands of culture conditions. This provides data and insight essential to understanding variations among bacterial strains, correlating genotypes to phenotypes, discovering new targets for antimicrobial compounds, improving and optimizing bioprocesses, and more.