Applied Biosystems has launched Power SYBR Green PCR Master Mix, a line of reagents for real-time PCR gene expression applications. SYBR Green dye binds to any double stranded DNA molecule, offering a flexible and easy to use labeling method for real-time PCR. Extensive validation studies were conducted to demonstrate sensitivity down to two copies per target. Power SYBR Green PCR Master Mix replaces the SYBR Green PCR Master Mix in existing Applied Biosystems protocols using the same reaction preparation and thermal cycling conditions. Applied Biosystems, 800-327-3002 www.appliedbiosystems.com