Reformulated EpiCult-B is an optimized medium for the culture and characterization of mammary cells without the addition of cholera-toxin. The product is serum-free and specifically formulated for the growth of human and mouse mammary luminal and myoepithelial cells, as well as clonogenic growth of bipotent, luminal-restricted and myoepithelial-restricted human mammary epithelial progenitors. EpiCult-B Medium is complemented by EasySep immunomagnetic column-free cell separation systems for the isolation of specific subtypes of epithelial cells from mammary tissue, enzymes for dissociation, and antibodies for the detection of mammary cells. StemCell Technologies Inc.800-667-0322www.stemcell.com